Let us try to understand why social media marketing is important, its characteristics, communities and content. Social Media marketing is important because Target audience in there, huge market is there. So businesses or brands spend huge amounts Opportunity to Connect with people with similar interests Social Media accounts for 28% of all media time spent… Read More »
Reach/Engagement/Impressions/clicks/Mentions/Tags: Reach: Reach is total unique views. If 10 people view a video, then reach=10. Impressions: Impressions= total views If 10 people see a post twice then impressions = 10×2 = 20. Engagement: All clicks with a social component/implication are engagements Likes or shares or comments or mentions or tags are considered as engagements. So… Read More »
Facebook Insights: Facebook Insights Tool is similar to Google Analytics Facebook Insights Tool: It is designed to help marketers understand, how people respond to your Page and adverts, so you can make informed decisions to reach your customers. Facebook Insights Analytics tool provides very comprehensive data for the ads or the posts Facebook Insights are… Read More »