Main Differences Between Target CPA and Enhanced CPC

By | March 1, 2017

Below are the main differences between Target CPA and Enhanced CPC:

  • If your main advertising goal is getting conversions (like sales, signups, or mobile app downloads), then Target CPA bidding can help automatically get more conversions for your budget. It can also help you get more sales while paying less for the clicks that lead to those purchases.
  • Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.
  • Target CPA bidding requires you to set atarget CPA (the average amount you’d like to pay for a conversion). The Target CPA simulator can help you estimate how changing your target CPA might affect your conversion volume.
  • A similar feature isEnhanced CPC (ECPC) which can also help you get more sales or other conversions. You can set both Target CPA bidding and ECPC to focus on either conversions or converted clicks by choosing a conversion bid metric. The main differences between Target CPA and ECPC:
    1. ECPC makes small adjustments to maximum CPC bids that you manually set, while Target CPA automatically generates bids to try and meet your target CPA.
    2. ECPC initially modifies 50% of traffic, and then moves that percentage up or down based on how it is performing, while Target CPA modifies 100% of traffic.
    3. ECPC can raise your max CPC bid no higher than 30%, while Target CPA can fully adjust bids to maximize conversions.

About The Author

Digital Marketing Consultant from BangaloreHi, This is Ram Mohan, Digital Marketing Consultant from Bangalore. I am also a Trainer and Blogger on Digital Marketing. Know more about me here

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