4 Reasons Why Your Ad Got Multiple Clicks From Same IP Address

By | March 1, 2017

Multiple Clicks From Same IP Address don’t necessarily suggest invalid activity. There are several possible reasons why this happens:

  • Return visits:Individuals may click your ad more than once when comparison shopping or returning to your site for more information.
  • Shared IP addresses:Multiple clicks from a single source may be due to an Internet Service Provider (ISP) assigning identical IP addresses to multiple users. Certain ISPs, such as AOL, distribute a relatively small number of shared, rotating IP addresses to a large number of users. As a result, multiple visitors may access your site from identical IP addresses, giving the impression of repeated clicks from a single visitor.
  • Web server logs:Your site’s web server logs include data for all visitors to your site, not just those who arrived after clicking an AdWords ad. You may see “Google.com” referrers from visitors who reached your site via the Google search results and not via your ad. Rest assured that your account is only charged for clicks your ads receive.
  • Third-party software:We’ve found that some reporting software records clicks between pages as a visitor navigates through your website. As a result, it may appear that you received a large number of clicks from a single visitor in a short period of time. For a more accurate way to track only AdWords clicks, we recommend using auto-tagging.

However, if you still suspect invalid activity you can contact Google specialist team and they will look into this for you.

About The Author

Digital Marketing Consultant from BangaloreHi, This is Ram Mohan, Digital Marketing Consultant from Bangalore. I am also a Trainer and Blogger on Digital Marketing. Know more about me here

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