Phases of Inbound Marketing :
- Attract audience through Engagement Magnets
- Aggregate Audience on the right platforms
- Map Customer journey and engage them with proper content
- Convert them into leads
- Address the customer concerns and convert them into Sales
General Psyche of Online Customers:
- 95% of customers are there to research
- 70% of them will buy from you or others
- Risk averse
- attention time span is less than 4 secs
Inbound Marketing Strategy:
- Be available to customers all the time by engaging with them through out the customer journey
- Create interest –> Address their concerns –> make them ready to buy –> convert them into sales at the right time
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