Main Differences Between Target CPA and Enhanced CPC

Below are the main differences between Target CPA and Enhanced CPC: If your main advertising goal is getting conversions (like sales, signups, or mobile app downloads), then Target CPA bidding can help automatically get more conversions for your budget. It can also help you get more sales while paying less for the clicks that lead… Read More »

4 Reasons Why Your Ad Got Multiple Clicks From Same IP Address

Multiple Clicks From Same IP Address don’t necessarily suggest invalid activity. There are several possible reasons why this happens: Return visits:Individuals may click your ad more than once when comparison shopping or returning to your site for more information. Shared IP addresses:Multiple clicks from a single source may be due to an Internet Service Provider… Read More »

Google Adwords Invalid Clicks Traffic

Invalid clicks Invalid traffic refers to clicks and impressions on AdWords ads that we suspect aren’t the result of genuine customer interest. Examples of invalid traffic include clicks and impressions performed by automated tools, as well as accidental clicks – for instance, if someone double clicks your ad. Google don’t charge you for invalid clicks and… Read More »

How To Calculate Adwords Conversion Value or Value Per Conversion

Adwords Conversion Value Or Value Per Conversion: Value-per-conversion is the amount of expected profit or value you gain from each conversion. If you can estimate value-per-conversion for a given product or service, it’s a useful benchmark to define the upper limit that you can invest in advertising per conversion before becoming unprofitable. CPA Targets: CPA… Read More »

What Are Email Marketing Best Practices

Before going into email marketing best practices, first let us understand, why do we need email marketing? What are the limitations of free email services(ex: gmail, yahoo, etc..) why do emails go to spam how to send bulk emails what are email marketing rules and regulations etc… Email marketing is needed because we send and… Read More »

Why Social Media Marketing Is Important

Let us try to understand why social media marketing is important, its characteristics, communities and content. Social Media marketing is important because Target audience in there, huge market is there. So businesses or brands spend huge amounts Opportunity to Connect with people with similar interests Social Media accounts for 28% of all media time spent… Read More »

Facebook Glossary Of Terms And EdgeRank Algorithm

Reach/Engagement/Impressions/clicks/Mentions/Tags: Reach: Reach is total unique views. If 10 people view a video, then reach=10. Impressions: Impressions= total views If 10 people see a post twice then impressions =  10×2 = 20. Engagement: All clicks with a social component/implication are engagements Likes or shares or  comments or mentions or tags are considered as engagements. So… Read More »

Facebook Insights Tool – Know How People Respond To Posts And Adverts

Facebook Insights: Facebook Insights Tool is similar to Google Analytics Facebook Insights Tool: It is designed to help marketers understand, how people respond to your Page and adverts, so you can make informed decisions to reach your customers. Facebook Insights Analytics tool provides very comprehensive data for the ads or the posts Facebook Insights are… Read More »

Content Marketing Best Practices

Increase your user engagement through the following content marketing best practices Focus on people over sales/marketing in your page. Share stuff that people would like to feel it as their own and share. Proper timing is important for good reach. Build content based on trends. Ask simple questions to increase engagement. Upload videos on facebook… Read More »

How To Customize WordPress Blog Settings

Inorder to Customize WordPress Blog Settings, Login to your wordpress dashboard, and Go to Settings  ->General, Change the “title” and “tag line” and choose your time zone. Go to Settings->Permalinks and choose “post name” in “common settings” When you are publishing post or a page content, click on the “toolbar toggle” icon to get more editing… Read More »